Chipotle: F.W.I.

December 9, 2009: The Kojo Nnamdi Show – Sustaining Sustainable Food in Local Restaurants

Although that show aired nearly a month ago, I am writing about this now because I have since then talked to many people who were unaware of Chipotle’s “Food with Integrity” policy.  Below is the statement from their website:

“Food With Integrity” isn’t a marketing slogan. It’s not a product line of natural and organic foods. And it’s not a corporate initiative that will ever be finished or set aside to make room for other priorities. It’s a philosophy that we can always do better in terms of the food we buy. And when we say better, we mean better in every sense of the word- better tasting, coming from better sources, better for the environment, better for the animals, and better for the farmers who raise the animals and grow the produce.

FWI

Other little known facts about Chipotle: (Mostly via wiki)

  • Chipotle restaurants are not franchised.  The company owns each and every restaurant around the country.  This way, they are able to actively control where their food comes from.  (Local fact: The reason it took so long for a Chipotle to open up in Charlottesville is because they were working on finding the best way to get the freshest, local ingredients to that location.)
  • McDonald’s Corporation no longer holds any stake in Chipotle.  They sold it all in 2006!
  • Chipotle has purchased more naturally raised meat more than any other retailer in the US besides Whole Foods.  That’s quite impressive for a fast food chain!
  • Health Magazine ranks Chipotle as the 6th healthiest fast food restaurant in America (behind Panera, Jason’s Deli, Au Bon Pain, Noodles & Company, and Corner Bakery).

Listen to the podcast I linked above to hear more about sustainable foods from Steve Ells (Founder and CEO of Chipotle).  Yes, perhaps you can actually feel good about eating at Chipotle after all! (Just don’t feel good about consuming that many calories in one sitting!)  Who knew there was so much more to love about Chipotle!

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One response to “Chipotle: F.W.I.

  1. Your website is one of my favorite. I m gonna bookmark, gracias.

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